By Priyanshu Kumar · Founder, Kavieo · Updated April 2026
How to monetize a newsletter — the operator's playbook.
1. Layer revenue, don't depend on subs.
Paid sub: 2% of list. Products: 5% of list. Course: 1% of list. Coaching: 0.1% (high ticket). Combine all four.
2. Migrate off Substack to keep more money.
Substack takes 10%. Kavieo takes 1–5%. On 10k paid subs at $5/mo = $50k/mo, that's $5k/mo Substack vs $500-2500 Kavieo.
About the author
Priyanshu Kumar
Founder and CEO of Kavieo. Previously founded Lumecc, a D2C growth agency. Builds platforms end-to-end from Bangalore.