How to start a paid community — the operator's playbook.
1. Decide: monthly or yearly?
Monthly is easier for buyers. Yearly is better for you (less churn, upfront cash). Start monthly, add yearly with a 2-month discount once you have 50+ members.
2. Onboard hard in week 1.
First-week onboarding is what kills 60% of new-member churn. Welcome video, guided tour, intro post, first call within 7 days. Kavieo's automation engine fires all four off the purchase event.
3. Show up daily, not weekly.
Communities die when the founder posts weekly. Daily presence in the first 90 days sets the temperature. After that, you can step back as members carry it.
Priyanshu Kumar
Founder and CEO of Kavieo. Previously founded Lumecc, a D2C growth agency. Builds platforms end-to-end from Bangalore.